Make expertise useful
Turn what you know into clear stories, explanations and opinions your audience can act on.
Founder content that sounds like you—not everyone else.
Secret Project Agency helps founders turn hard-earned experience, sharp opinions and real stories into video and social content people can recognise. We shape the angle, format and production without sanding away the voice that makes the content worth watching.
Your point of view is the creative advantage.
Founder-led content is video, photography or written social content built around the real expertise and personality of the person behind a business. Done well, it creates familiarity and trust because the audience hears a useful, consistent point of view—not a brand voice assembled from trends.
This service is centred on spokesperson expertise and thought leadership. For a channel-wide content system, explore social media content creation.
Why the system matters
What a founder-content system should do.
Create recognition
Build repeatable visual and editorial cues so the right people know it is your content before they see the name.
Reduce the blank page
Develop formats and prompts that make the next shoot more focused without making every answer feel scripted.
What we can make
Founder content formats
- Founder story films
- Interview-led content series
- Direct-to-camera social video
- LinkedIn and thought-leadership video
- Campaign cut-downs and stills
- Ongoing content production
Selected work
Founder stories already in the work.
Founder-led real estateMillion GCI
A founder-led real estate story shaped for authority, trust and social distribution.
View project
Founder storyCan't Fail
A conviction-led story built around personality and the moments behind the business.
View project
Property film49 Hing Street
An agent-led listing film featuring Aaryan, with property details and aerial footage.
View projectHow it works
One connected production process.
- 01
Extract the point of view
We identify the expertise, lived stories and useful tension your brand can genuinely own.
- 02
Design the format
We build repeatable themes, prompts and a visual language around the way you communicate best.
- 03
Direct the conversation
Production keeps you present and natural while still giving every piece a clear purpose.
- 04
Shape the library
Post-production turns the strongest moments into a coherent set of long and short assets.
Frequently asked questions
Useful answers before the first call.
Do I need to be confident on camera?
No. Good founder content does not require a presenter persona. Direction, the right prompts and an appropriate format can make the camera feel like a conversation rather than a performance.
Will the content be scripted?
It depends on the idea. We can use talking points, interview prompts, a structured script or a mixture. The goal is clarity without removing your natural voice.
Can one founder-content shoot create several posts?
Yes. We can plan one production around a hero story plus focused short-form moments, stills and format variations. The exact output depends on the concept and shoot scope.
Is this only for personal brands?
No. Founder-led content can strengthen a company brand by making its thinking and values tangible, even when the founder is not the only person featured.
Do you offer ongoing founder content?
Yes. Secret Project Agency can produce a focused campaign or build a repeatable ongoing format for a consistent content pipeline.
Where do you produce founder content?
Secret Project Agency is based in Auckland and works across New Zealand. Strategy and post-production can run remotely, with filming planned around the location the story needs.
Make the next piece unmistakably yours.
Tell us what the brand needs to say, who needs to care and what you are trying to build.
Start a project